In this day and age we want to ensure that, if we embark upon the pathway of creating a product or service, it is relevant to what the World and Society needs.

That is a big statement since customers are bias to a plethora of views, mostly driven by the narrative from media, specifically digital media, where the offering is abundant.

The popular question is what and whose problem does an activity, product or service solve? Given the complexity of our interconnected world, there also we find multiple answers that could be argued to the contrary.

Frustrating, but there it is.

Here is a list of aspects that could be helpful:

  • Is it a good fit in terms of materials and resources used, technologies applied and methods in engagement.
  • What is the position in terms of climate change and environment.
  • Consider human values such as equality, fair trade and general ethics.
  • Contribution to future global developments.
  • Mental health and skills.
  • Is it a reasonable offering quality and quantity wise and priced within peoples spending abilities.
  • Generational perspectives.

And once those considerations have been made, how to communicate?

Learning is an important channel to engage with your audience. The processes in doing this are a science worthy of engaging professional expertise.